OUR WORK · SINGAPORE
Hi!papaAuthorised partnership. Local retail development.
Bringing an established children’s skincare brand into Singapore. CNPRO GROUP works with Hi!papa on product compliance filings, retail introduction and ongoing channel development as its authorised all-channel partner.
View project progress- OUR ROLE
- Authorised all-channel partner in Singapore
- PROJECT SCOPE
- Product entry · Channels · Local operations
- CURRENT PHASE
- Retail introduction & channel development
COMPLETED
8
Product compliance filings
CONFIRMED
15
Local stores
2026–2027 PLAN
150+
Store listings
THE BRAND
Built in children’s sun care. Growing across skincare.
Founded in China in 2019, Hi!papa focuses on skincare for children and teenagers, with products spanning sun care, cleansing, moisturising and hair care. Building on its position in children’s sun care, the brand received an A+ round investment from L Catterton in 2023 as it continued developing its product portfolio and distribution.
L Catterton investment announcement · 2023 ↗THE MARKET ENTRY WORK
Connecting brand strength with local retail.
Product preparation, retailer timelines and ongoing operations need to move together. As the authorised all-channel partner, CNPRO GROUP connects Hi!papa with local channels and coordinates the work behind products, stores and market development.
Product entry preparation
Coordinate product documentation and Singapore cosmetic product compliance filings for the initial eight products, preparing the supporting information for retail introduction.
Eight product compliance filings completed
Retail introduction
Progress engagement and listing schedules with Watsons Singapore, coordinating initial store arrangements and the product introduction timeline.
Watsons schedule secured · 15 local stores confirmed
Local operations & expansion
Develop merchandising and consumer experience directions around retail introduction, alongside further chain discussions and store expansion planning.
Guardian and other retail chains in discussion
PROJECT PROGRESS
From product preparation to retail introduction.
Project update · October 2026
- 01
COMPLETED
Eight product compliance filings
Singapore HSA cosmetic product compliance filings completed for eight products on 25 August 2026.
- 02
SCHEDULE SECURED
Watsons Singapore
Listing schedule secured, with retail introduction work progressing.
- 03
STORES CONFIRMED
15 local stores
The initial store footprint is confirmed; product introduction follows the project schedule.
- 04
IN DISCUSSION
Further retail chains
Discussions continue with Guardian and other retail chains.
- 05
2026–2027 PLAN
150+ planned store listings
Progress store listings and the local retail footprint in line with channel partnerships and market development.
THE INITIAL PRODUCT RANGE
Eight SKUs. Sun care and everyday care.
Sunscreen emulsions, sprays, gels and cushions sit alongside cleansing, moisturising and shampoo products in the initial range, bringing together children’s everyday care needs.
View the eight-product range
- 01
SUN CARE
Kids High Protection Face Sunscreen Emulsion
- 02
SUN CARE
Kids Crystal Sunscreen Spray
- 03
EVERYDAY CARE
Kids Amino Acid Facial Cleansing Foam
- 04
EVERYDAY CARE
Kids Botanical Smoothie Cream
- 05
EVERYDAY CARE
Kids Soft & Shiny Shampoo
- 06
SUN CARE
Invisible Kids Sunscreen Gel
- 07
SUN CARE
Kids Mineral Sunscreen Cushion
- 08
EVERYDAY CARE
Kids Moisturizing Mask (Little Tiger)
RETAIL EXPERIENCE CONCEPTS
Products to discover. Experiences to explore.
Explore retail experiences through clear merchandising, product trials and family-focused spaces. The displays below are visual concepts for future retail activity.
Children’s sun care experience counter
Concept visual · Guardian discussions ongoing
A family-focused pop-up space
Concept visual · Retail experience proposal
FROM THE BRAND
“Through our close collaboration with CNPRO GROUP, we are excited about Southeast Asia’s growth potential in 2027!”